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A tad bit of background

Ashley LaRae Sampson began her career as a style consultant for superstars such as Jay-Z, Kanye West, Keyshia Cole and The Dream and an image consultant for athletes and professional businesspersons. In 2010, Ashley founded StylePHX, transitioning into creative consulting that helps organizations and leaders convey powerful messages to their target market through CEO & personal branding, marketing and social media. She has also recently expanded her passion for mindfulness into MIND STYLE SOUL: a transformative studio focused on helping organizations and individuals bridge the gap between professional development and mindful empowerment.

Ashley dedicates her free time to community empowerment as the Chair of Phoenix Valley Young Professionals, Co-Chair of Marketing for Girls in Tech Phoenix, Vice Chair of Phoenix Police Chief Jeri Williams’ Business Council, and a Youth Mentor with New Pathways for Youth.

As an avid coffee shop indulger, people-watcher, nature explorer, book lover, meditation hound, creativity stalker, and pit bull mom, she enjoys combining her passions in both business and spirituality to create the lifestyle she wishes to experience daily and share her learning experiences with others who wish to do the same.

Ashley is a proud alumnus of Arizona State University, earning a Bachelor of Arts in Psychology and Minor in Communication Studies before attending Fashion Institute of Design and Merchandising in downtown Los Angeles for a Professional Designation in Visual Communication.


StylePHX remains a transformative creation in which Ashley LaRae Sampson offers honest and insightful advice through her blog, consulting in marketing, CEO and personal branding, image & style, social media, and mindfulness for professionals,  plus public speaking, workshops and seminars.

A Note From Ashley

I used to be a stylist for people: their wardrobe, their fashion, their "look" and image. But now I'm a stylist of people: their love, their light, their freedom and power. While years of the glitz and glam of the entertainment industry was an experience many would die for, nothing compares to using my talents to make one's TRUE beauty shine.

What we choose to accessorize our bodies with - the jewelry, shoes, clothes, shades - is most definitely a key indicator of who we desire to be (and will always hold a dear piece of my heart, as my closet will tell you), but what we choose to accessorize our LIFE with is a key representation of our own belief in self, our confidence, our connection to the power of #God within. While I love fashion, and I loved meshing that interest with music, sports, film and art, I now love meshing my passions for general STYLE with those same things, but with a focus on life-style and designing oneself rather than fabrics.

As a stylist, I was able to unlock freedom and excitement within many of my clients simply by offering them glimpses into another side of themselves--a more stylishly refined or adventurous side, taking risks while remaining grounded in their foundation.

But now, as a lifestylist (yes, I made that up, but it SHOULD be a word), I've been able to impact those exact same things for others but with a push from WITHIN, not only allowing my personal style to influence others, as it always has, but my #spiritual style, my soul style, my #business style and my #mind style...THIS is the beauty of style & the beauty of making my mark.

This is the entire beauty behind allowing myself to create my own style, unobstructed by the many hardships and setbacks experienced along the way, and helping others freely and fully create their own style, too. And for this, I'm immeasurably grateful. I used to piece together the perfect combinations of a powerful look, now I'm allowed the opportunity to piece together the perfect combination of a powerful life.

Find Ashley's SERVICES Here